Find pages or links that return (404) errors as broken links frustrate users and hurt SEO. Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files. Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health.
Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done digital marketing tactic.
Ask yourself where you could build out more content across the board. If users click away from your slow pages, Google will notice and dock your rankings. Google often shows meta descriptions in the search results, so you should try to write an enticing one for every important page. Missing H1 tags, on the other hand, usually point to bigger issues like an improperly coded theme. It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience.
- That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.
- You’ll want to link from the page with the greatest page authority (PA).
- Your brand’s online performance can also be impacted by social media.
- Instead, I focused on building high-quality backlinks to create a healthy link profile.
Step 4: Identify (and nix) duplicate content
Especially if you prioritize reputation management or your content falls within the YMYL (Your Money or Your Life) category. To check this, review Pages with multiple canonical URLs in the Encoding and technical factors section. Second, consider implementing breadcrumbs to help users grasp your page hierarchy.
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After the audit, Lighthouse will generate a report and notify you of URL issues compromising your site’s usability on mobile devices. Creating responsive designs ensures that users on any device have a cohesive viewing experience. Organic traffic refers to interactions with users who land on your site through unpaid search engine results (as opposed to sponsored content). High organic traffic indicates you’re bringing in and engaging users with targeted interests, which grows your site’s credibility.
By using these innovations, you essentially have an SEO assistant that keeps an eye on your site 24/7, which is especially valuable for large sites. • Relevance & format – does the title tag clearly describe the page content with a keyword included? Does the meta description provide a compelling summary or call-to-action? While meta descriptions don’t directly affect ranking, a well-written one can boost your CTR, which is a positive signal. During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value. Adding specifics about features or benefits can make those listings more enticing on the SERP.
This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns. In fact, skipping regular checkups can totally mess up your website. OnCrawl also offers analysis of third-party datasets, which can give you a more triangulated view of what success looks like for your domain. Open the SEO toolbox SEO Anomaly to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension. In fact, Semrush is so sure they’ll satisfy your SEO needs, the CEO has offered to eat his hat if you find another service offering the same list of uniquely helpful features!
For that, select List Mode in the project creation dropdown menu. Add the domain link and a set of specific URLs you want to crawl. If your site has been penalized, you will see a corresponding notice in Google Search Console. Make sure to address the warning before you proceed further with an SEO audit checklist. With these tools in place, you can get a substantial amount of data for a scrutinized website analysis. When selecting the best software for your needs, be sure to compare SEO solutions and pick the one that fits your requirements best.
